We started B Sweet 10 years ago from Chef Barb's home kitchen. Barb drew an idea for a logo on a napkin and handed it Kurt. That night Kurt designed up our original logo based on her drawing and we have used it ever since! We LOVE our original logo and it will always be a part of us. Look at where it has gotten us in the past 10 years. However, B Sweet is growing and we wanted to start preparing for the next level. During filming CNBC's The Profit, we started talking to the amazing team at The Farm in Pasadena, CA. They are the creative team behind Califia Farms branding and the recent rebrand of Better Booch. After working with them for a few months, we really figured out what B Sweet was and what we want B Sweet to be. We are very excited and proud to be moving over to the new branding we built with them. Take a look at a few of the changes. Many more to come. We love our past and look forward to our future!